Robust Operations Vehicle for E-Tracking and Response
ROVER is a proprietary methodology - encased in a cloud computing software system -
that combines multiple analytic packages to deeply profile unique users. Armed with this
intelligence, it then helps you initiate dynamic marketing efforts that will drive customer
action.
ROVER was designed with your customer in mind. Or better, to get into your customer’s
mind. When a visitor comes to your site, what are you tracking, what sort of user profile
are you building, and most importantly, how are you ACTING on that data?
Observing site visitors, knowing what content they consume and other data-points - both
psychographic and demographic - is central to ROVER’s ability to help you react and
respond. It’s deep data points allow you to get your user’s attention and create a two-way
conversation by predicting what they want, when they want it, and how they want to
consume it. And knowing that will put you directly in their path.
ROVER’s leading edge ability to create a custom, insightful two- way conversation invites
you into your site visitors lives, and puts you on the road to a lifetime customer relationship.
With ROVER, you’ll know that not only are you getting the right information, but that you
are able to capitalize on its marketing potential.
This open-source tool is best when used with the MARS or COMET modules by
ClearMetrics™.
Learn more about ROVER
1.800.763.1490, Extension 101
