Outreach for Brand Interest Trajectories
Social Media Measurement and Control
OrBIT™ utilizes a proprietary measurement system that allows you to see where your
brand lives in the social media world and develop a strategy for immersing your brand
further into the conversation. Using a proven methodology based on consumer
engagement principles, the OrBIT™ practice group examines your current marketing
strategies to develop a social media strategy, specifically tailored to your needs to optimize
your brand exposure in the places your customers want to find you.
From intelligence gathering about who is saying what and to whom about your brand, to
development and placement of audience specific content to address negative consumer
commentary and promote your “right” message, OrBIT™ specializes in being part of the
entire dialogue from beginning to end. Results are quantifiable, reliable and tailored to help
fit into your company or organization’s revenue models. We work with you every step of
the way to identify goals and success metrics that fit within your company’s marketing
framework, creating necessary accountability and performance standards to stay on track
and on budget throughout the entire process.
Managing your brand image and message has become exponentially more difficult on the
Internet. OrBIT™ employs a well-balanced mix of brand management tools to help you
create and carry on-point messages to your target audiences. Viral communications by
their nature are uncontrolled, but OrBIT™ helps you adjust the course of viral
communications as you see it unfold and steer it back on track in support of your brand
message. From brand outreach efforts, to product research and customer service,
OrBIT™ is your single point of contact to build successful tactics that help you engage your
audience across the complete spectrum of the social media world.
Whether a big, established brand family, or a fledging new brand searching for market
share, OrBIT™ brings brand extension, preservation and management, as well as helping
you meet key performance indicators establishing by senior management under your
control through this highly specialized practice group.
This practice group is best integrated with the ClearMetrics Galaxy™ of proprietary open-
source tools: Mars™, Comet™ or Rover™.
Learn more about OrBIT™
1.800.736.1490, Extension 107
