…a non-profit institution in the performing arts who has a rich and vibrant history to be proud of, a great brand in the space and a treasure trove of highly curated content stretched over a seventy year period. All this made for a vibrant platform, but they needed a wider audience to increase revenue, both earned and contributed.
The Challenges included…
…a very thin staffing resource internally, a short ten-week season during which to capture an audience and a facility so limited in size that to bring new audiences to the physical venue was out of the question. Additionally, it was a requirement to build a model so sustainable that it would not only pay for itself but would become its own source of increased revenue for years to come. And copyright issues presented an even more thorny issue as they considered the implications of the new uses of their content online.
With these roadblocks, was a move to a digital environment an opportunity or just another liability?
A ClearMetrics Idea…
…changed their future. By developing a revenue model that turned their primary content into a consistent, subscription-based revenue stream, and allowed then to extend their season from ten weeks to fifty-two, they would be able to find new audiences, build their donor base and create a stream of new earned revenue significant enough to support their digital operations - and then some.
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