…one of the biggest names in the entertainment business - and has been since the sixties. A global fan base, a storied career in writing, film, music and live performance, this client also defines brand in the space. A household word with no foothold in the digital sphere and a personality that is very specifically defined makes the consideration of any new venture a long and thoughtful process with very high stakes.
The Challenges included…
…Brand Protection as job one. And in the absence of any digital presence, many others were co-opting the brand and creating unlicensed and unauthorized use of our client's material.
Would it be possible to build a community on the web, create new work and distribution channels for existing work with new media, and recapture brand control without compromising our client's strong dislike of commercialism?
A ClearMetrics Idea…
…protected and projected their art. Now, via downloadable audio channels like iTunes, our client will create whole new bodies of work to be sold around the world. Add to this the online store with a complete body of work, a central, official web presence from which to promote new work, feature existing work and control the online brand conversation, and our client will not only reconnected with their audience, but new audiences to enjoy them for the first time.
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