…one with nine major brands in the mass and drug marketplace, twelve hundred individual SKU's, and represented in 73,000 retail doorways. A worldwide distribution channel and instant name recognition as their strengths, but a changing media landscape that left them questioning whether the traditional advertising spend was still worth it, brought the client our way.
The Challenges included…
…budgetary constraints, manpower shortages a retailer base under pressure to perform all became a perfect storm for this client. And while this was happening, unscrupulous competitors willing to circumvent rigid industry regulations began to use less expensive digital media to crowd out their message - and attempting to entice their once-loyal customers.
Would it be possible to build a community on the web, sell their products, support their retailers and use social media tools to their brand advantage - while remaining within the guidelines set by the FDA?
A ClearMetrics Idea…
…changed their future. By developing a digital communications platform, they would be able to not only create communities around each of their brands, but immediately be in control of the conversation happening in the social web - and satisfy the Section Five rules imposed by the FDA. And the tracking ability that ClearMetrics developed not only informs on larger media buys and product development, but builds deeply comprehensive profile of their ever-increasing customer base, allowing specific messages to reach their target - so our client can reach theirs.
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